The New Name: Rumelt Perspectives

Effective today, this publication is renamed The Rumelt Perspectives.

The mission remains unchanged. The essays here examine strategy as problem solving: the role of diagnosis, the search for the Crux, and the focused application of strength in business and affairs.

We are simplifying the title to align the writing with the Rumelt Advisory practice. The goal is clarity—making the purpose visible while preserving the standards and point of view you expect.

Thank you for reading.